Archive - GTM Strategist

One Page, <20 min: All You Need to Craft Your Business Strategy

See OPE framework by Wes Bush in action

Jan 17, 2025 • Maja Voje and Wes Bush

The GTM Guide to AI Context Engineering

How to turn Claude Code into a compounding knowledge asset (even if you don't code)

Feb 20 • Maja Voje

Before there is Ideal, there is Early (Customer Profile)

Lessons learned from 400+ launches

May 17, 2024 • Maja Voje

How to Win the New SEO Game: AI Search, GEO, and the Future of Visibility

A hands-on guide to ranking across AI search engines like ChatGPT, Perplexity, and Google

Jul 25, 2025 • Maja Voje and Jairo Guerrero

The GTM Repository: Build Your Claude Code GTM Brain

A practical guide to building a GTM repository for Claude - with a starter kits for you to copy

Apr 10 • Maja Voje, Nico Druelle, and Karl Rafidimanana

The 2026 State of AI for GTM: What’s Actually Working (And What’s Just Noise)

40+ proven AI workflows from 30 top GTM leaders - for content, marketing, prospecting, and sales

Jan 30 • Maja Voje

Lead Scoring in 2026: From Static Scores to Signal-Based GTM Systems

How top GTM teams decide where effort goes when everything looks important

Jan 9 • Maja Voje

The 2025 State of B2B GTM: What’s Actually Working

195 companies. 6 GTM motions. One unmistakable message: The exploration era is over.

Oct 31, 2025 • Maja Voje

Go-To-Market Actions: Do Whatever It Takes to Get Customers

12 proven ways by unicorn companies and how to apply them NOW

Nov 29, 2024 • Maja Voje

Why Events Are One of the Most Effective GTM Channels in 2026

A tactical guide to building event strategy and infrastructure that compounds pipeline and relationships

Feb 13 • Maja Voje and Aatir Abdul Rauf

4 AI Agents for LinkedIn: Research, Engagement, ICP Extractor and Coach

My team did some vibe coding in n8n

Oct 17, 2025 • Maja Voje

How AI Agents Generate $1.5M+ Pipeline Every Month

Zero SDRs, zero marketing budget - Swan AI’s CEO Amos Bar-Joseph reveals his AI agent playbook

Aug 29, 2025 • Maja Voje and Amos Bar Joseph

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