Dear GTM Strategist,
I vividly remember the day when I had to send my first email to 5000 strangers - accountants from the UK. Gloria Gaynor described it beautifully:
At first, I was afraid; I was petrified.
It was way worse.
I was so terrified to do it.
So many thoughts run through my head - will people hate me for spamming their inbox, will they block me on LinkedIn, what if they think I am an idiot, and I’ll get fired?
The whole office gathered around my workstation at the tiny startup I was working at in 2015, and they cheered me on to send that email.
But I survived to tell a story. Sure, there were some unsubscribes and a few negative replies, but that campaign generated initial leads and sales for the invoicing product we were launching at the time.
While I totally admit that outbound (sending email to strangers) is scary and we are annoyed as people when we get our inboxes with “I reviewed your website, we offer professional WordPress services"… it does get easier …
… I also 11…
