Dear GTM Strategist,
This time, we have some hot proprietary insights to analyze. ♨️
In September, Kyle Poyar, the author of Growth Unhinged, and I joined forces to invite our communities to participate in the survey.
Thanks a million to all the community members who participated 🙏- you are the best! ✨
195 B2B software companies opened up about how they go to market.
If you are anything like me, you’ll want to learn more about the sample immediately so you can confidently decide how applicable and relevant these insights are for you.
Here it is:
By ARR: > $10M ARR — 43% , $1–10M ARR — 32%, <$1M ARR — 24%
Mix by average ACV (Annual Contract Value): <$5k ACV — 25, $5–25k ACV — 33%, $25k ACV — 42%
Mix by product type: Mostly SaaS — 40%, Hybrid — 28%, AI-native — 13%, Other — 19%
Geo: 63% of participants were from the US, 19% from Europe, and 8% from the UK.
Still here? Great.
Here are my top 5 takeaways from the analysis that will impact how I do my work in 2026. Some of them might be a bit spicy. …
