Dear GTM Strategist,
Are you sales-shy?
Don’t be - because it is damaging your business.
One of the founders that I mentor - Nikola, a technical cofounder in the AI space - said it best:
“Yes, I do not like sales, but I learned how to do it anyway because I want to hire more developers, finish the product faster, and seize the window of opportunity in our market.”
This is the best mindset ever.
And guess what Nikola did next - he did not hire a “networking coach” or attend cringe classes on how to build a sales system.
No, Nikola opened his phonebook, saw that he has a colleague working in a local bank, and sold their first pilot, which is expected to create $1.5 million in savings this year. What a stud 🙌
The secret ingredient of every early-stage sales success: problem-solving.
All that you need to do in early-stage sales is:
Understand who is making a decision, and what matters to them (criteria).
Convince them how you can solve the problem cheaper, better, faster.
Get your foot in …
