Jonathan Kvarfordt, Head of GTM Growth at Momentum.io, is one of my favorite people in the GTM AI space. We have done prompts together, he started the state of AI in GTM report and now he is on a mission to solve a human data entry problem - when he pointed out that sales reps capture <1% of what buyers say. A typical sales call has 8,000 words while a typical CRM note has 25 words. It became painfully evident that we are losing tons of intelligence in GTM.
Intelligence from customer calls has been pivotal for creating unique insights and personalised campaigns for my teams. We process customer calls transcripts for everything - sales decks, LinkedIn posts, personalization of outreach and offers - it is a treasury of insights. Jonathan will take us one step further - why even the conversation intelligence is not enough to create a true edge.
If you are at least semi-serious about RevOps and GTM automations, this one will be a treat for you, since it is very strategic and applicable for …
