100-Step Go-To-Market Checklist ✅ Launch Analysis

Plus: 800K ARR for RB2B organically and hot takes from the Product Hackers conference

Jun 28, 2024

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Dear GTM Strategist!

First of all, thank you for your incredible support of the launch of the 100-Step Go-To-Market Checklist. Substack was one of the best channels for the launch. THANKS to you ❤️

In this edition, you will get:

A deep dive into my recent launch of the checklist (12-page analysis)
The new edition of one of our Hero Graphics: Growth Loops that I was working on with Ognjen Bošković (ex. Head of Growth at CXL)
Invite for a FREE outbound course with Patrick Spychalski, Content Manager at Clay.
Interview with Adam Robinson who got RB2B to $800K ARR with LinkedIn organic content
Lessons learned at the Product Hackers conference in Madrid (Sean Ellis, how Amplitude relaunched their community, how Skyscanner prioritizes experiments, etc.)

Let’s catch up with the recent updates, shall we?

The 100-Step Go-To-Market Checklist - Launch Analysis

Overall, we passed the goal of $10K three days after the launch, and the responses are through the roof. I documented everything about this campaign in the spirit of transparency and knowledge-sharing.

In this 12-page deep dive, I amassed the launch and shared:

Screenshots of real results
Copy for website, launch, and other campaign assets
Listed the structure

Feel free to apply this proven Five-Figure Launch formula to your business.

It's a powerful tool that can help you achieve similar success in your future launches.

I think publishing a teaser post before the main launch was mission-critical. By sending the document to 1500 people who wanted it, we extended the launch spike, which usually lasts 3-4 days, to 7-8 days.

Do I smell a growth loop?

Yes! This could be classified as a viral loop.

The new edition of 5 Types of Growth Loops hero visual

Whenever someone talks about 2010s examples, I roll my eyes a bit and wait until it ends. The business is moving faster than ever, and so should we. While I respect the legacy and have no problem quoting ancient examples, I am excited about all new developments.

This is why my ally Ognjen Bošković (founder at Raven, prev. Head of Growth at CXL) and I revamped 5 Types of Growth Loops to feature more up-to-date examples since the first edition of this post seven months ago.

Here is the recent version of it.

Do you like it?

You are welcome to use it in your content if you find it valuable. If you tag me, I will support your post.

🖼️ I also asked my designers to work on the gallery of all 200+ visuals from my LinkedIn posts and categorize it nicely in Notion for you to reuse and learn from. Some content creators sell such collections, but I will give it to you for free in July as a token of appreciation for your stellar support for the 100-Step Go-To-Market Checklist launch.

Sounds good?

Free Email Outbound Summer School: From Zero to Outbound Hero

Patrick Spychalski, Content manager at Clay, and I aim to launch a free email outbound course. It will take you from 0 to outbound hero in merely a week 🎓 !

To nail the curriculum, we need to know:

- What business are you in?

- What challenges are you facing with outbound?

- What are Growth Motions that work well for you now?

Please fill in this super short survey and help us shape the curriculum that best suits your needs.

The course will be launched in July.

If you participate in this research, you will get immediate access to the course when we launch.

I promise it is not going to be some shit promo material but a real side-by-side case study that you can apply to your business.

This week, Clay has announced that they raised $62M in total funding at a $500M valuation. It’s an additional sign that this tool has a bright future. Congratulations!

Podcast: How Adam Robinson got RB2B to 800K ARR with LinkedIn organic content

As a founder or a busy professional, it is really hard to prioritize content creation. I spend 10-15 hours a week producing content, and to be blunt - it has opportunity costs. Either a weekend that I will never get back or a trade-off to do client work or marketing activities for my products.

I am not complaining. I am being real with you.

The bar for content creation quality is higher than ever, and the ROI is very uncertain when you start out. You give, give, give, send your content to oblivion first and “hope for the best”. If you consider inbound as one of your 2-3 winning growth motions, get ready to invest at least 2-3 months to kick it off.

Adam Robinson, founder of Retention.com and RB2B, took this notion to the extreme, and it paid HUGE dividends for him. As a founder, he spends 20-30 hours weekly working on organic LinkedIn content and podcast appearances. His investment resulted in the almost instant creation of $800K ARR when he launched RB2B, a tool that enables B2B businesses to identify their website visitors.

I invited Adam for a podcast chat to get more insights for you how to utilize LinkedIn for organic boost of your go-to-market journey.

You can listen to the audio episode on Apple Podcasts, Spotify, or find it in your favorite podcasts app.

5 Hot Takes from Product Hackers Conference in Madrid

In my wildest dreams, I could not imagine that I would share the stage and have a book signing with the growth hacking legend Sean Ellis. First, let me give a giant kudos to the Product Hackers team, especially the legendary CMO Jose Carlos Cortizo Perez (Corti) who was the heart and the soul of the event that brought together more than 600 people from all over the world.

Here is crème de la crème of insights:

Sean Ellis (author of Hacking Growth): Sustainable growth is centered around a carefully selected North Star Metric. The number of experiments you run is directly related to how fast you can grow. That has been demonstrated numerous times (Amazon, X, Dropbox, Meta).
Yara Paoli (prev. Head of Growth at Skyscanner, consultant to Semrush): Where traditional experiments prioritization methods (ICE, RICE, PIE) fail to deliver actionable guidance, consider using logarithmic prioritization of your experiments.
Esther Kim Trapadoux (Growth Marketing and Community at Amplitude): I personally interview all community members. When you are building a community, ask yourself why this community should exist.
Jorge Bestard (Head of EMEA Sales at Canva): 75% of the workweek from salespeople is prospecting, data enrichment, research, and entering data into CRM. Only 25% accounts of the time is spent on actually doing the sales. I see huge potential in utilizing AI to super-charge sales departments. Tools like Gong and Clay could replace the need for CRM in the future.
Tomás Pueyo (Creator of Uncharted Territories - 90K Substack): In content, hooks are 50% of success. You need to start with a goal or a problem your audience cares about. Never jump straight to the solution.

There were many more insights, but let’s slowly wrap up this post.

But do I smell new podcast guests?

Oh yes - new podcast interviews are coming soon!

Last but not least…

Are you ready to dive deeper and work on your Go-To-Market strategy and execution?

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With love for and from Madrid,
Maja