Dear GTM Strategist,
In 2025, it is harder than ever to find something that is working and scale it - or is it?
Contrarian hook masters on LinkedIn claim that outbound is dead, inbound is AI-polluted, ICPs suffer decision-making fatigue and carefully save their budgets for rainy days … Yet we are still here working and getting good results with my teams. Why?
Because we have to make it happen. Reading about what is not working and feeling depressed about where the world is going does not help. The only thing that helps is action: doing things, not facepalming about why you did not start two years ago when it was “easy.”
This is why I decided to take you on a journey to see what GTM programs we are implementing in Q2 and share some templates so that you can find something that works well for you and get ready to scale.
In this post, you will get a glimpse of:
Radical focus by orchestrating everything to hit OKRs
Outbound motion with a case study (AI enrichment)
AI-assisted inbound motions
Agenc…
