Dear GTM Strategist,
We are celebrating 5 months since my best-selling book Go-to-Market Strategist was published on Amazon 🎉. As happy and grateful as I am that more than 4500 readers read the book, I keep on getting positive feedback on how you applied the knowledge daily 🙏, I made some post-launch mistakes that cost me dearly …
In this Substack, I plan to share my retrospective of the launch with you and my plans on how we can do better in the future. This week I am launching GTM Strategist 2.0 🤩 that will help you apply the learnings from the book to your businesses faster and better. If you are only interested in that, jump to https://gtmstrategist.com/ and unlock their power.
But if you don’t mind me whining a bit about the launch, here are 5 mistakes that I made with it. We will dive into each of them, and I will share my plans for how we will do better in Q2.
Here are my top 5 launch sins:
Overreliance on the external platform
Optimizing for the wrong metric
Saying yes too of…
