Dear GTM Strategist!
As the teams that I am working with search for new ways to launch and scale their products, influencer campaigns often pop up as an “interesting idea”.
It is one of the more effective GTM actions for getting strong traction fast - especially if you are launching, for B2B and B2C alike. Influencers, in combination with some advertising budget to fuel the reach, could be enough to help you validate a new market.
68% of B2B marketers say influencer marketing drives higher-quality leads than any other paid channel (Demand Gen Report, 2024).
While “go where the audience is” and “leverage trust the creators have” makes a whole lot of sense, many companies in my network complain that it is hard to “make it work” and even harder to scale.
Before you go ahead and email 35 YouTubers that have reviewed your competitor that you want a demo too, spend a couple of minutes crafting the influencer marketing strategy to…
