GTM Strategist

GTM Strategist

My 7-Day Business Idea Validation Framework

Actual case study for an AI chatbot: 21 hours of work, $20 budget

Maja Voje's avatar
Maja Voje
Jan 03, 2025
∙ Paid

Dear GTM Strategist!

I hope that 2025 started great for you. For the new year, I made one BIG commitment: Launch my very first AI product.

Initially, I thought Q1 would be dedicated to validating the use case. You know - doing 30 interviews, prototyping, running a use case workshop with a field expert, investing min. $30K into the product … until I asked myself: is that necessary?

Why should I impose traditional methodologies and fictional timelines on my validation process?

Since I found very few reasons to justify the initial thought, I turned back to one of my best friends - rapid experimentation - and went on a mission:

Can I build a prototype, get at least 100 relevant users to test it, and find good insights to narrow down my value proposition to a single use case in less than a week?

I present my 7-Day Business Idea Validation Framework, which I used for three hours a day for seven days before Christmas to validate one of my big strategic bets for 2025.

My 7-Day Idea Validation Framew…

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