GTM Strategist

GTM Strategist

ABM in 2026: AI + Contact-Level Targeting Playbook

How AI-orchestrated, composable stacks unlock real intent, faster deals, and 60–70% lower ABM costs

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Maja Voje and Revenue AI + ABM Insights
Jan 23, 2026
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This newsletter is sponsored by Clay.

Clay connects 100+ data sources into one platform where you can enrich and orchestrate GTM workflows without switching tools.

I prepared a free playbook with 7 Clay plays for ABM you can deploy immediately: from identifying high-intent accounts to auto-triggering sequences when they match your ICP. No theory, just the exact Clay workflows that convert. Get it here (no email required):

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