Dear GTM Strategist!
It breaks my heart when I see smart people doing unwise things.
One of the biggest self-sabotages I see when working with go-to-market teams is over-engineering or procrastinating the launch.
The window of opportunity is not open indefinitely and the barriers to entry have never been lower. With the widespread availability of AI tools, it's irrational to ignore the fact that AI has fundamentally altered the rules of the game.
You know how much I love it when you share your go-to-market success stories with me 🙌. Seeing how you applied lessons and frameworks from the Go-to-Market Strategist book fills me with joy and motivation.
Today, I have a special eye-opening treat to share with you.
The maker (he wants to stay anonymous for now, so let’s call him Galileus or Gal 😃) spent seven months working part-time on a native AI to answer legal questions based on local legislation. He is a data scientist and a developer, and guess what—he does not like marketing.
Take …
