Dear GTM Strategist,
If you’ve ever felt that traditional campaigns aren’t built for today’s fast-paced and AI-driven world - you’re not alone.
That’s why I invited Anurag Wadehra (ex-Google, P&G) - one of the most insightful minds in AI-native go-to-market strategy - to write a guest post for GTM Strategist.
Anurag created a powerful new framework: the Attractive Value Experience (AVX). It’s a practical, flexible unit designed for AI-native GTM teams who want to deliver value fast, with precision and accountability.
What’s inside:
Why classic GTM programs fail in AI-native environments
The 6 components of an Attractive Value Experience (AVX)
How Human-AI Cognitive Pairing reshapes GTM execution
Real-world AVX journey examples, like AI inventory optimization
A free worksheet to help you design your first AVX today
This one’s for builders who want their AI product to actually resonate with users and buyers. Let's dive in!
