Dear GTM Strategist!
I have a confession to make: I spent my life dreaming of being an entrepreneur.
Seriously, when I was 18, graduating from high school, I wrote this in the class yearbook:
"I want to be a successful entrepreneur and have a master's degree in business."
That was it. While other kiddos were inspired by travels and ambitions to change the world, I probably did the most boring entry that year.
But 20 years later, I am living the life I painted for myself when I was 18. Of course, there were ups and downs, but eventually I did it.
This is why I am not great at giving career advice to others. I’d literally say: “Set your eyes on something and do whatever it takes to make it happen.” Which is not actionable advice for most people.
While I have learned so much from awesome companies that I've worked for in my career, that was never my endgame. It was a stepping stone to learn, evolve, and get one step closer to my “big goal”.
I know that is not on everybody's agenda.
Not everyone …




