Dear GTM Strategist!
I cannot believe it! It has been a year since the GTM Strategist first broke free from my computer to your bookshelves.
And it has been a wild ride. Since many people have been pinging me to write a post on how to publish a book, this is a perfect occasion to look back and share some highs and lows of the book-writing journey.
And you know my style - I will tell it like it is. In this Substack, you will find:
hands-on inspiration and motivation on how to survive a year of maker mode
tips and tricks on how to run a successful launch (yes, numbers included)
guidance on creating a sustainable business model in less than a year.
I will break it down for you from the inception launch to the building and scaling a business out of an edu product. It is a bootstrapped business, and I have lived to tell this story.
Here it is …
The inception: Maja, why don’t you write a book?
It was August 20…




