GTM Strategist

GTM Strategist

Content Engineering: How to Build Your Content System in Claude Code

How one CMO built a knowledge base for an AI-powered GTM engine. Free GitHub repo inside.

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Benjamin Gibert's avatar
Maja Voje and Benjamin Gibert
May 01, 2026
∙ Paid

This newsletter is sponsored by Miro.

I’ve helped 10,000+ companies build their GTM plan. I know exactly where they get stuck. Every time, it’s the same three things:

  • Too many GTM ideas, no way to cut through them

  • Everything feels important, so nothing gets prioritized

  • Great strategy session, zero follow-through

So I rebuilt my #1 GTM planning workshop inside Miro - with an AI agent “GTM Strategist” Sidekick trained on my book and checklist to power up the process.

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