Dear GTM Strategist,
An enterprise cannot “just move fast and break things.” I am often asked how go-to-market strategies and decisions look at large and complex organizations.
To hear this firsthand, I invited Amy Mitchell, Principal Product Manager at Dell and author of the "Product Management IRL" Substack, to share her invaluable go-to-market insights. With over 30 years of experience at leading enterprises such as Cisco, Hewlett Packard, Alcatel (Nokia), and Zerto, we are in great hands to navigate the complexities and best practices of enterprise GTM.
In this Substack, you will learn:
The specifics of doing GTM in the enterprise environment ($1B+ yearly revenue)
Best practices on how to navigate the enterprise specifics as a GTM leader with a strong emphasis on collaboration, strategy, and sales enablement
What everybody should know about sales enablement and why it makes such a massive difference
3 case studies for PMs and PMMs in large enterprises
And I had to ask: “How can a small bu…
