The Multi-Million Mistake Most Founders Make

Unlock the Flywheel Effect: The 4 GTM Pillars to Accelerate Growth for Early-Stage B2B SaaS

Dear GTM Strategists!

Meet the person who has been challenging me the most about the scaling stage on GTM on LinkedIn :D

As you probably know by now, GTM fit is a wonderful moment in time when stars align and you've got yourself a predictable and scalable go-to-market (GTM) motion. Yet the route to get there could be rocky.

Once you've validated product-market fit and built a repeatable GTM motion, you're ready to scale with confidence.

Meet Björn W. Schäfer, entrepreneur and business angel, who has devoted his career and best-selling book to tackling this question. He will walk you through his Flywheel Effect framework and help you grasp how you can get those KPIs under control and align the processes in a way that you can maybe take a week of vacation this summer.

For me, this is one of the most challenging stages as a founder: mindset-wise, you have a transition from "eh, it will only take me 10 minutes to do it, would probably take it longer to explain it" to building teams, SOPs, and …