GTM Strategist

GTM Strategist

Forget Funnels: Your Next GTM Engine Is Prompt-Led

How to cross the GenAI Divide and treat your prompts as strategic IP assets

Maja Voje's avatar
Matteo Tittarelli's avatar
Maja Voje and Matteo Tittarelli
Nov 21, 2025
∙ Paid

Dear GTM Strategist,

Over the last year, I’ve seen a strange paradox inside GTM teams.

Everyone is “using AI” – but few are actually winning with it.

We copy prompts. We experiment. We wire tools together.

And still, 95% of AI pilots never make it to production. The GenAI Divide is getting wider – fast.

That’s why I invited Matteo Tittarelli, GTM consultant at Genesys Growth and Co-founder of GTM Engineer School, to write this week’s guest post.

In this post, he breaks down how top GTM operators move from prompt chaos to Prompt-Led Engines – with real-world examples from teams like GrowthX and Gorgias, and a framework you can actually apply today.

You will learn:

  • The 4 levels of prompt maturity

  • The P.R.O.M.P.T. framework for turning ideas into reusable assets

  • How to scale an agency or automate enterprise customer support with the Prompt-Led Engine

If you feel you’re sitting on AI potential you’re not fully capturing yet, this one is for you.

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