Dear GTM Strategist,
Over the last year, I’ve seen a strange paradox inside GTM teams.
Everyone is “using AI” – but few are actually winning with it.
We copy prompts. We experiment. We wire tools together.
And still, 95% of AI pilots never make it to production. The GenAI Divide is getting wider – fast.
That’s why I invited Matteo Tittarelli, GTM consultant at Genesys Growth and Co-founder of GTM Engineer School, to write this week’s guest post.
In this post, he breaks down how top GTM operators move from prompt chaos to Prompt-Led Engines – with real-world examples from teams like GrowthX and Gorgias, and a framework you can actually apply today.
You will learn:
The 4 levels of prompt maturity
The P.R.O.M.P.T. framework for turning ideas into reusable assets
How to scale an agency or automate enterprise customer support with the Prompt-Led Engine
If you feel you’re sitting on AI potential you’re not fully capturing yet, this one is for you.




