Dear GTM Strategist,
Whenever I see tiny teams from AI-native companies breaking all the traction records, I get both afraid and very excited.
It was normal for a SaaS company to take 12-24 months to secure Product-Market Fit.
According to AI-native hypergrowers such as Lovable, Cursor, OpenAI, and ElevenLabs, is the “new normal” reaching $100M ARR in <2 years?
That makes me think:
What is the role of carbon vs. artificial intelligence in modern-day GTM?
On this newsletter adventure, we will:
Investigate a conspiracy theory if 90% of the reported AI adoption is fiction to feel a tiny bit better about ourselves 🤠
IMPORTANT: I’ll invite you to pitch in the State of GTM Motions survey 📈 (link) we are doing with Kyle Poyar (Growth Unhinged Substack), so that we can share the most up-to-date State of AI GTM data with you in October
I’ll explain to you how I am implementing automations, AI workflows, and AI agents in my workflows and invite you to a free webinar where I can take you to the nitty-g…
