This is probably the first newsletter I've read end-to-end in a while. Congrats, Maja, both on the success, but mostly for being one of the few people I know who still manages to keep the quality bar so high while being helpful, transparent, and maintaining integrity.
So grateful for this comment. You know how it is - you do this yourself. There are ups and downs, wins and losses, but at the end of the day it's all about constantly reinventing what's working and keeping your proprietary point of view intact and original. Love your content too. Hope we can collaborate in 2026 - wishing you a lovely weekend!
Distribution is entirely underinvested in by most B2B writers. Instead most write for quality and hope for reach. Your breakdown is a clear reminder that systematic distribution is itself a skill to develop deliberately, not just a checkbox. The guest post and cross-promo angles especially translate well to practitioners who've already built an audience somewhere else and just haven't brought it over yet.
This is probably the first newsletter I've read end-to-end in a while. Congrats, Maja, both on the success, but mostly for being one of the few people I know who still manages to keep the quality bar so high while being helpful, transparent, and maintaining integrity.
So grateful for this comment. You know how it is - you do this yourself. There are ups and downs, wins and losses, but at the end of the day it's all about constantly reinventing what's working and keeping your proprietary point of view intact and original. Love your content too. Hope we can collaborate in 2026 - wishing you a lovely weekend!
Awesome! Got a tonne of value from this
Distribution is entirely underinvested in by most B2B writers. Instead most write for quality and hope for reach. Your breakdown is a clear reminder that systematic distribution is itself a skill to develop deliberately, not just a checkbox. The guest post and cross-promo angles especially translate well to practitioners who've already built an audience somewhere else and just haven't brought it over yet.