Dear GTM Strategist,
No wonder that Growth Loops are one of the most beloved sections of my book and workshops. The pitch of “users getting you other users for free #viral” sounds like an irresistible offer.
It is also well-known that epic hyperpowers such as Miro, Calendly, Figma, and OpenAI have baked growth loops into the core growth features of their products.
BUT - this success is harder to replicate than one would expect.
It does sound simple in theory:
Growth loop = a user does something to attract other users to the product
But growth loops that really become a sustainable growth lever for companies are carefully engineered and baked into the product. To give you solid fundamentals in how you should be thinking and designing growth loops as growth features, this article will systematically walk you through:
What are the growth loops
Difference between growth loops and funnels
5 types of growth loops
How to supercharge growth loop…
