Dear GTM Strategist,
How was your May? Mine was insane. We broke all the records—book sales, consulting sales, and the number of companies I mentored. I helped over 100 companies develop or upgrade their go-to-market strategy. Mainly, there were B2B companies, but I never shy away from doing something cool in the edtech and pet space, either. Those are my pet projects.
Usually, I use Miro to coordinate my online mentoring sessions. With the companies that I mentor privately, I go through a robust framework of four modules:
ICP/ECP - how to select the best target audience using the beachhead strategy logic
Positioning & Messaging - how to differentiate your value proposition from the competition by developing a promise to your target audience (UVP) and explaining why you are the best solution to do the job confidently for them (USP)
Pricing & Business Model - where to capture the value (monetization points and dynamics), how to charge (packaging), and how much to charge (price)
Growth - …
