GTM Power Hour ⚡: New template that went viral on LinkedIn
Free template tested on 100+ companies + Example of a real GTM session
Dear GTM Strategist,
How was your May? Mine was insane. We broke all the records—book sales, consulting sales, and the number of companies I mentored. I helped over 100 companies develop or upgrade their go-to-market strategy. Mainly, there were B2B companies, but I never shy away from doing something cool in the edtech and pet space, either. Those are my pet projects.
Usually, I use Miro to coordinate my online mentoring sessions. With the companies that I mentor privately, I go through a robust framework of four modules:
ICP/ECP - how to select the best target audience using the beachhead strategy logic
Positioning & Messaging - how to differentiate your value proposition from the competition by developing a promise to your target audience (UVP) and explaining why you are the best solution to do the job confidently for them (USP)
Pricing & Business Model - where to capture the value (monetization points and dynamics), how to charge (packaging), and how much to charge (price)
Growth - which GTM motions are likely to work best for you, and what tools/channels/assets do you need to test them?
This program lasts 1-3 months, depending on their GTM sophistication and speed of execution. We also have weekly sprints to verify different assumptions and learn from the experiments we run.
But when I was doing field work with the Swiss Entrepreneurship Fund for 10 days, I only had 1 hour with each funder. I wanted to give them a “GTM Strategy snapshot” and ensure they had actionable insights after the session.
I could not use Miro at live sessions; it would be dumb to stare at the computer instead of the person’s eyes. How can I give them something tangible and actionable in an hour without using my go-to frameworks?
Solution = Pen + Paper. I asked the local organizers to provide me with a flip chart, and I created 30+ GTM doodles that companies proudly took home like a diploma from our sessions. They looked like this:
Abstract artists could learn something from my color selection and alignment - as you know …
But I like you, and I want you to be able to read what I write.
Go-to-Market Power Hour - Ideal for a 1h Session
During the live sessions, I learned that 70% of concepts are fundamental Go-to-Market concepts that everyone needs to know and consider using, such as:
Concept of ECP (early customer profile)
Beachhead strategy
Go-to-Market Motions
5 stages of Go-to-Market
Positioning and Messaging work
By now, I have frameworks and Substack posts that founders could follow independently to bring the GTM plan to action.
And I was like - wait a minute - I could develop a new framework from this. I do not need a flipchart. I sat down and structured this framework in Miro:
When I announced this template on LinkedIn, it went viral.
I test all of the frameworks before I publish them. Last week, I tested it with 19 companies. I am happy to report that it works like a charm 🪄
Take it for a spin yourself on the link below. ✌️
I explained more in the latest episode of the GTM Strategist Podcast:
I’m eager to hear your feedback, too! Let me know (in the comments or on LinkedIn) how you like this template and what is most useful to you.
This Substack is kindly supported by Landbot, an AI-enabled chatbot builder.
Over 90% of the questions I get are repetitive:
Where can I buy the physical copy of the Go-to-Market strategist?
Where can I get a receipt for my purchase?
Is the GTM Strategist more applicable to B2C or B2B?
I doubt anyone reads FAQ by now 🙈 and I felt so guilty because it takes me days (sometimes weeks 😅) to reply to all the WhatsApp, email, and LinkedIn questions that I get. This is, of course, not acceptable business practice, so I went ahead and built a cool support bot for my website majavoje.com. You can test it there & build your first chatbot - no code in 15 minutes using Landbot. It is super easy - watch my walkthrough video. Take it for a spin & say sayonara to repeatable tasks!
Do you know that you could automate 90% of customer support like I did? 🙈 The time you spend answering repetitive questions could better be used elsewhere. The faster you reply, the more likely it is that conversions will happen. ✌️
Are you ready to dive deeper and work on your Go-To-Market strategy and execution?
Discover my solutions that support your journey from launching to scaling:
🛰️ Explorer: Understand Go-To-Market and develop a winning GTM plan.
Get best selling GTM Strategist book + 20 frameworks (workshops) + online course ($47). Tested by 6500+ companies🚀 Doer: Leverage the 100-step GTM Checklist tested on 650+ launches with templates (emails, launch plans, posts, landing pages), which will guide you from getting ready to launch to an impactful launch and scaling stage.
Get the Checklist ($97)💫 Leader: Guide your team to successfully choose ICP (target market), pricing, positioning & selection of best GTM Motion (channels, tactics). GTM Bootcamp includes 6 hours of applicable videos from top experts.
Get the Bootcamp ($197)🏆 Ready to win: Tackle the most pressing Go-to-Market issues such as selection of ICP, positioning, how to get customers, build teams and select proven ways how to go to market. Book a 90-minute hands-on consultation with Maja, get personalized guidance, a Miro board, and reliable vendor contacts for further work.
Book here for $500
Till next time,
Maja