GTM Power Hour ⚡: New template that went viral on LinkedIn

Free template tested on 100+ companies + Example of a real GTM session

Dear GTM Strategist,

How was your May? Mine was insane. We broke all the records—book sales, consulting sales, and the number of companies I mentored. I helped over 100 companies develop or upgrade their go-to-market strategy. Mainly, there were B2B companies, but I never shy away from doing something cool in the edtech and pet space, either. Those are my pet projects. 

Usually, I use Miro to coordinate my online mentoring sessions. With the companies that I mentor privately, I go through a robust framework of four modules: 

1. ICP/ECP - how to select the best target audience using the beachhead strategy logic 

2. Positioning & Messaging - how to differentiate your value proposition from the competition by developing a promise to your target audience (UVP) and explaining why you are the best solution to do the job confidently for them (USP)

3. Pricing & Business Model - where to capture the value (monetization points and dynamics), how to charge (packaging), and how much to charge (price) 

4. Growth - which GTM motions are likely to work best for you, and what tools/channels/assets do you need to test them?  

This program lasts 1-3 months, depending on their GTM sophistication and speed of execution. We also have weekly sprints to verify different assumptions and learn from the experiments we run. 

But when I was doing field work with the Swiss Entrepreneurship Fund for 10 days, I only had 1 hour with each funder. I wanted to give them a “GTM Strategy snapshot” and ensure they had actionable insights after the session.

I could not use Miro at live sessions; it would be dumb to stare at the computer instead of the person’s eyes. How can I give them something tangible and actionable in an hour without using my go-to frameworks? 

Solution = Pen + Paper. I asked the local organizers to provide me with a flip chart, and I created 30+ GTM doodles that companies proudly took home like a diploma from our sessions. They looked like this: 

Abstract artists could learn something from my color selection and alignment - as you know … 

But I like you, and I want you to be able to read what I write. 

Go-to-Market Power Hour - Ideal for a 1h Session 

During the live sessions, I learned that 70% of concepts are fundamental Go-to-Market concepts that everyone needs to know and consider using, such as: 

• Concept of ECP (early customer profile) 

• Beachhead strategy 

• Go-to-Market Motions

• 5 stages of Go-to-Market 

• Positioning and Messaging work 

By now, I have frameworks and Substack posts that founders could follow independently to bring the GTM plan to action. 

And I was like - wait a minute - I could develop a new framework from this. I do not need a flipchart. I sat down and structured this framework in Miro:

When I announced this template on LinkedIn, it went viral.

I test all of the frameworks before I publish them. Last week, I tested it with 19 companies. I am happy to report that it works like a charm 🪄

Take it for a spin yourself on the link below. ✌️

I explained more in the latest episode of the GTM Strategist Podcast:

I’m eager to hear your feedback, too! Let me know (in the comments or on LinkedIn) how you like this template and what is most useful to you.

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This Substack is kindly supported by Landbot, an AI-enabled chatbot builder. 

Over 90% of the questions I get are repetitive:

• Where can I buy the physical copy of the Go-to-Market strategist? 

• Where can I get a receipt for my purchase?

• Is the GTM Strategist more applicable to B2C or B2B? 

I doubt anyone reads FAQ by now 🙈 and I felt so guilty because it takes me days (sometimes weeks 😅)  to reply to all the WhatsApp, email, and LinkedIn questions that I get. This is, of course, not acceptable business practice, so I went ahead and built a cool support bot for my website majavoje.com. You can test it there & build your first chatbot - no code in 15 minutes using Landbot. It is super easy - watch my walkthrough video. Take it for a spin & say sayonara to repeatable tasks!

Do you know that you could automate 90% of customer support like I did? 🙈 The time you spend answering repetitive questions could better be used elsewhere. The faster you reply, the more likely it is that conversions will happen. ✌️

Source: Vendasta

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Are you ready to dive deeper and work on your Go-To-Market strategy and execution?

Discover my solutions that support your journey from launching to scaling:

• 🛰️ Explorer: Understand Go-To-Market and develop a winning GTM plan. 
  Get best selling GTM Strategist book + 20 frameworks (workshops) + online course ($47). Tested by 6500+ companies

• 🚀 Doer: Leverage the 100-step GTM Checklist tested on 650+ launches with templates (emails, launch plans, posts, landing pages), which will guide you from getting ready to launch to an impactful launch and scaling stage. 
  Get the Checklist ($97)

• 💫 Leader: Guide your team to successfully choose ICP (target market), pricing, positioning & selection of best GTM Motion (channels, tactics). GTM Bootcamp includes 6 hours of applicable videos from top experts. 
  Get the Bootcamp ($197)

• 🏆 Ready to win: Tackle the most pressing Go-to-Market issues such as selection of ICP, positioning, how to get customers, build teams and select proven ways how to go to market. Book a 90-minute hands-on consultation with Maja, get personalized guidance, a Miro board, and reliable vendor contacts for further work. 
  Book here for $500

Till next time,

Maja