Introducing the GTM Strategy Blueprint: Your End-to-End Guide to Go-to-Market Execution
Use 14 ready-made boards with templates and workflows in Miro to craft your GTM strategy from scratch or scale it to the next level
Dear GTM Strategist!
At the beginning of 2025, I set myself the objective:
“Make the GTM Strategist methodology a global standard.”
And we have just taken a significant step in that direction.
After thousands of people have learned, applied, and benefited from the insights, templates, workshops, and content from the ecosystem, we have achieved a critical mass of validation, and it is time to move forward.
For the last two months, I have been working closely with Miro to bring you the GTM Strategy Blueprint.
It is an end-to-end go-to-market strategy guide that will systematically guide you through all the elements of GTM:
Market
Ideal Customer Profile (ICP)
Product
Positioning
Pricing
Growth
The GTM Strategy Blueprint will help you establish GTM fundamentals, plan for successful execution, prioritize actions that will bring you closer to your objectives, and monitor execution. Blueprint is a collection of ready-made Miro boards with all the frameworks, templates, and examples you need to prepare your go-to-market strategy.
🎬 A look behind the scenes
I have been using Miro as a digital collaboration tool for six years now, practically daily. I love how it enables collaborations, how “visual thinkers” friendly it is, and I have been enjoying their newly launched AI features and capacities a lot.
Imagine how overjoyed I was when I started working with them to support some of their product launches. After some successful work we did together, we came up with the idea of joining forces to create a comprehensive GTM guide: In-product blueprint.
We created a task force with their product, design and content creator team and sprinted our way to launch :) Okay, it wasn't that simple, but neither was it much harder, since Miro’s team consists of incredible experts who really understand go-to-market strategies holistically.
🗺️ End-to-end GTM workflow: What’s inside?
One of the hardest decisions we had to make together was the selection of the models.
Which steps are really mission-critical for a founder/PM/PMM/Growth or other field expert to nail the setting, planning, and execution of a new GTM Strategy?
We were sourcing from my GTM Strategist checklist, which contains more than 100 action items to cover. However, we needed to keep the blueprint manageable for team collaboration by focusing on elements that make great workshops and tools that are easily integrated into teams’ workflows.
After considerable intellectual effort and iterations, the GTM Strategy Blueprint now comprises 14 guided Miro boards, workflows, frameworks, and workshops designed to help you develop an end-to-end go-to-market strategy. Here is what is included:
Strategy & Context
↳ GTM Power Hour
↳ Product roadmap & feature brief
↳ ICP
↳ Competitive analysis
GTM Planning
↳ Positioning & messaging template
↳ Pricing
↳ Customer journey mapping
↳ GTM plan & checklist example
GTM Launch & Delivery
↳ Growth loops
↳ Live KPI tracker
↳ GTM sprint execution (meeting template)
Our vision of preparing this blueprint was to include as many useful formats as possible. Inside, you’ll find slides, documents, AI summarization and brainstorming capacities, workshop features, integrations with other tools, and practical examples.
The boards consist of my and Miro’s proven workflow, tools, and workshops.
The GTM blueprint is available for all Miro paid plans at no additional cost.
What’s next to come in 2025: How this partnership will evolve
In a way, this launch feels like the beginning of a wonderful friendship that grew on solid fundamentals of my genuine excitement for the product, their great vision of innovating with content creators, and years and years of practically leading my business and client interactions with Miro.
Good to know: Miro also has a startup program where you can get $500-$1,000 credits
So what’s next:
While I cannot reveal everything (we love a good surprise 🤠), here are some other exciting plans for H2 on my Miro partnership roadmap:
Launch of new GTM Miroverse templates: I am already working on some new workshops that will be shared in Miro’s community gallery of templates, Miroverse. Those templates will be free for everyone to use. You can already get some templates here: https://miro.com/miroverse/profile/maja-voje/ and I’ll make sure to launch new ones this summer.
I’ll participate in Miro’s flagship event, Canvas 25, on October 14th in New York City, where Miro will announce new product capacities and features. You can register to attend online here.
We’ll get previews of some of the new features and launches, so that you can learn about them first. I share demos from early previews on my LinkedIn.
And that’s it for today. Enjoy exploring the new GTM Strategy Blueprint in Miro, take it for a spin when you are planning your next product, service or a feature launch and let me know how it goes.
Let’s go to market!
Maja
📘 New to GTM? Learn fundamentals. Get my best-selling GTM Strategist book that helped 9,500+ companies to go to market with confidence - frameworks and online course included.
✅ Need ready-to-use GTM assets and AI prompts? Get the 100-Step GTM Checklist with proven website templates, sales decks, landing pages, outbound sequences, LinkedIn post frameworks, email sequences, and 20+ workshops you can immediately run with your team.
🏅 Are you in charge of GTM and responsible for leading others? Grab the GTM Masterclass (6 hours of training, end-to-end GTM explained on examples, guided workshops) to get your team up and running in no time.
🤝 Want to work together? ⏩ Check out the options and let me know how we can join forces.
Thanks for sharing your insights.
Hype