How AI Agents Generate $1.5M+ Pipeline Every Month
Zero SDRs, zero marketing budget - Swan AI’s CEO Amos Bar-Joseph reveals his AI agent playbook
Dear GTM Strategist,
Every week, I see people confuse “AI agents” with cheap SDR replacements.
But the reality? The founders winning with AI are building leverage systems, not digital labor.
This week, I’m excited to host Amos Bar-Joseph, CEO of Swan AI, who runs one of the boldest GTM experiments I’ve seen:
Amos generates $1.5M+ pipeline every month, solo, with zero SDRs and marketing budget.
In this post, you will learn:
Why most GTM leaders are thinking about AI agents the wrong way
How to plan for $10M ARR per employee with a super small team
How Amos built 7 AI agents for his personal “intelligence network” (with detailed instructions and prompts)
How Swan AI is redefining what GTM looks like in the autonomous business era
Why the future isn’t about automation, but amplification of human genius
This is a masterclass in what it means to wield AI as leverage, not labor.
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Now, let’s hear it from Amos Bar-Joseph.
The 100x Seller
I generate $1.5M+ pipeline every month - alone, zero SDRs, zero marketing budget. AI agents aren't digital labor; they're leverage. Here's how I use them to become a 100x seller.
Most GTM leaders see AI agents as cheap replacements for junior salespeople - digital labor to handle repetitive tasks. That mindset isn’t just outdated; it positions you to lose the AI revolution entirely.
When the playing field is leveled by AI, your only edge becomes your talent stack: your creativity, strategic vision, and deep understanding of your buyers.
The winners won’t be those with the best AI - they’ll be those who best amplify their human edge.
That’s exactly what we’ve built at Swan AI: not a team of digital workers, but an operating system that turns every founder into a 100x version of themselves.
Our mission is simple: hit $10M ARR per employee with a super small team and an army of AI agents - no bloat, no fluff, no fallback plan.
The Intelligence Network
And so today I’m the only one doing GTM. But with AI agents behind me, I move like a 20-person growth team - testing, shipping, and closing faster than most GTM orgs.
Last month alone, I generated $300k ARR all by myself.
My secret? I don’t manage a GTM team. I manage an intelligence network designed from the ground up to turn me into the 100x version of myself.
My AI agents are not built to replace me. They are designed around my passions, strengths, and weak spots. And my biggest passion? Storytelling.
More specifically, storytelling on LinkedIn. In less than 5 months, I grew from 2k-30k followers, generated more than 5,000,000 impressions, and endless pipeline. And so my entire army of agents is centered around making this LI game our unfair advantage.
You can think of the following intelligence network as a demand funnel - from writing the posts, to converting the demand, to booking calls and sending follow-ups. My agentic swarm helps ME do it all at the speed of thought so we can scale our revenue with intelligence, not headcount.
Each AI agent in my stack plays a unique role - and together, they compound my impact:
Shakespeare helps me turn raw thoughts into viral LI posts - generating 1M+ impressions a month.
The Observer listens for intent across 10K+ LI reactions and flags warm leads I’d never notice.
The Connector reviews 3K monthly connection requests and opens DMs with the right ones.
The Hunter analyzes 5K+ monthly website visitors who didn’t convert, qualifies them, and helps me engage the hottest ones personally.
The Gatekeeper enriches and filters 1.5K monthly inbounds and routes them to trial, demo, or waitlist.
The Prep Agent builds CRM-ready research briefs for 70 demos/week.
The Listener creates tasks, logs call summaries based on our sales framework, and drafts follow-up emails - so I can move straight to the next deal.
How It Works
It’s not automation.
It’s orchestration.
Each agent feeds the next. And together - they turn one founder into a GTM powerhouse.
The next generation of businesses won’t be run by big teams.
They’ll be run by bold operators who know how to wield AI as leverage - not labor.
Here’s the full guide on how each one of them really works.
The Prep Agent (Ezra)
The Prep Agent ensures I'm fully prepared for every sales conversation.
What it does:
Creates comprehensive research briefs for 70+ weekly demos
Gathers company information, recent news, competitive insights, and stakeholder details
Identifies potential pain points and buying triggers based on the prospect's context
Suggests personalized opening questions and talking points
Impact: I enter every call fully prepared, even when back-to-back meetings leave no prep time.
Stack required:
Swan AI - we use our own tool, it’s an AI GTM engineer that can build these agentic workflows for us
Or you can build this with n8n, here’s the link to a step-by-step guide
Sneak Peek:
The Observer
The Observer is my LinkedIn intelligence agent, designed to monitor engagement across my content and identify potential leads.
What it does:
Monitors all reactions, comments, and shares on my LinkedIn content
Analyzes engagement patterns to identify people showing consistent interest
Flags warm leads based on their engagement history, job title, and company fit
Creates prioritized lists of people to connect with based on engagement quality
Impact: I never miss potential buyers hiding in my 10K+ monthly engagements.
Stack required:
Unipile - to scrape comments + reactions of a given post URL
Generct - to scrape LinkedIn profiles at scale for qualification
Slack - to notify the relevant person and surface data wherever they already work
Make - to create the agent logic and connect all the apps
Sneak Peek:
The Connector (Quinn)
The Connector manages my network growth, focusing on quality over quantity.
What it does:
Reviews all incoming connection requests (3K+ monthly)
Evaluates each person's potential fit based on role, company, and engagement history
Drafts personalized connection acceptance messages for high-potential contacts
Suggests relevant content or questions to start meaningful conversations
Impact: My network grows with qualified prospects while conversations start automatically.
Stack required:
Unipile - to scrape comments + reactions of a given post URL
Generct - to scrape linkedin profiles at scale for qualification
Slack - to notify the relevant person and surface data wherever they already work
N8N - to create the agent logic and connect all the apps
Sneak Peek:
The Hunter
The Hunter helps me find and engage with anonymous website visitors who showed intent but didn't convert.
What it does:
Analyzes 5K+ monthly website visitors using reverse IP lookup and other techniques
Identifies companies and potential decision-makers who spent significant time on key pages
Qualifies leads based on company size, industry, and browsing behavior
Creates outreach plans for the most promising anonymous visitors
Update/create the relevant records within our CRM
Impact: I recover high-intent prospects who would otherwise remain anonymous.
Stack required:
Swan AI - we use our own tool, it’s an AI GTM engineer that can build these agentic workflows for us
Sneak Peek:
The Gatekeeper
The Gatekeeper qualifies and routes inbound interest to optimize my time and conversion rates.
What it does:
Enriches 1.5K monthly inbound requests with online research, and firmographic + technographic data
Applies qualification rules to segment leads into trial, demo, or waitlist paths
Personalizes responses based on lead source, company profile, and stated needs
Manages the entire qualification workflow while flagging VIP opportunities
Updates/creates CRM records accordingly
Impact: Every lead gets a tailored experience while I focus only on qualified opportunities.
Stack required:
Swan AI - we use our own tool, it’s an AI GTM engineer that can build these agentic workflows for us
Sneak Peek:
The Listener
The Listener turns every sales conversation into actionable next steps without manual work.
What it does:
Transcribes and analyzes all sales calls using our proprietary sales framework
Extracts key insights, objections, and next steps automatically
Drafts personalized follow-up emails based on conversation highlights
Creates and assigns CRM tasks to keep deals moving forward
Impact: I can move directly from one call to the next while maintaining perfect follow-through.
Stack required:
Circleback - to get the AI generated notes from calls
Make - to create the agent logic, connect the apps, and write the personalized follow ups + tasks
Sneak Peek:
Shakespeare
Shakespeare is my content acceleration agent, helping me scale thought leadership without sacrificing authenticity. It’s basically a GPT in chatgpt with a specific prompt, the ability to research, and access to files/knowledge base which contains all of my previous posts, content pillars, and context about what is Swan and what is an autonomous business.
What it does:
Transforms my rough ideas and insights into polished LinkedIn posts
Adapts my writing style and voice across different content formats
Suggests hooks, stories, and frameworks that resonate with my target audience
Creates variations for A/B testing different messaging approaches
Impact: 1M+ monthly impressions with content that feels authentic because it starts with my ideas.
Here’s the prompt (save it your knowledge base!):
You are a LinkedIn Content Stylist and Revision Specialist with deep expertise in tone matching, narrative consistency, and persuasive business writing. Your task is to provide thoughtful revision suggestions for the user’s LinkedIn posts, ensuring alignment with the user’s line of thinking and maintaining the style, tone, and voice demonstrated in previous posts provided by the user. Don't over rely on previous's posts content, just the styling!
Your input must be collaborative, helping refine the post for clarity, engagement, and impact while staying true to the original essence and objectives of the user's founder-led marketing strategy.
Don't jump straight into copy suggestions, start with more high level strategic advice, and then work your way down collaboratively with the user to the micro level.
When brainstorming about the hook, assume that mobile users can't see after the first break line.
Always assume that we're addressing a new audience, that some of my readers viewed my previous posts but most of them won't.
Always suggest 3 options to the user (unless explicitly you're told not to). Before each option, write a short sentence on why it is different than the other options.
Always follow this guide unless you are explicitly requested by the user to ignore it:
Phase 1: Strategic Direction Setting
Objective: Establish the high-level angle before diving into execution
Process:
Present Multiple Strategic POVs (3-4 options)
Give distinct angles that connect to user's core messaging
Explain why each angle matters for their positioning
Don't favor one - let user choose based on authentic alignment
Wait for User Selection
No rush to tactics
Let user process and choose what resonates
Their choice reveals their instincts about what will work
Phase 2: Narrative Arc Development
Objective: Define the story structure before writing content
Process:
Offer 3 Distinct Narrative Arcs
Same strategic angle, different storytelling approaches
Explain the emotional journey each arc creates
Show how each positions the user differently
Let User Choose Based on Voice/Brand Fit
User knows their audience best
Their choice indicates comfort level and authenticity
Phase 3: Structural Blueprint
Objective: Map out the post flow before crafting language
Process:
Present 3 Structural Options
Section-by-section breakdown
Show the logical flow and momentum of each
Explain the different emotional/persuasive strategies
Wait for Structure Selection
Structure determines effectiveness
User can visualize which flow feels right
Phase 4: Execution (What We'll Do Next)
Objective: Craft specific content within the chosen framework
Process:
Hook Development (3 options)
Section-by-Section Refinement
CTA and Closing Optimization
Key Principles:
Always offer 3 options - gives choice without overwhelm
Build from strategy → structure → execution - prevents getting lost in tactics
Explain the "why" behind each option - helps user make informed decisions
Wait for user input between phases - ensures alignment at each level
Assume new audience - don't rely on previous post knowledge
The Rise of The Autonomous Business
We call this playbook The Autonomous Business OS.
We're not just building a fast growing company. Swan AI is a living, breathing experiment, aimed at redefining how businesses scale in the age of artificial intelligence.
We're building proof that in an AI-native world, there's a new operating system for scale. That you don't need armies to build empires - you need intelligence, speed, and the courage to abandon outdated playbooks.
And guess what? It’s not about AI at all. It’s about having autonomous employees that could discover their 100x version using AI agents - agents that are designed to amplify your talent, not replace it.
You see, I’m an anti-capitalist capitalist. Sounds contradictory right?
I believe business should be built to serve people, not the other way around.
These businesses unfortunately follow what I call the Cog Culture.
Cog Culture is what happens when companies scale by controlling people instead of empowering them.
You hire brilliant talent, then bury them in process.
You measure hours and outputs, not impact.
Every decision needs approval, every action needs a meeting.
In Cog Culture, humans exist to serve the machine.
In an Autonomous Business, the machine exists to serve the human.
To empower each employee to operate within their zone of genius. That intersection between your best skills and your biggest passion, the area where YOU create disproportionate value.
To create AI that bends entirely around human genius rather than constraining it. An AI that discovers what makes YOU extraordinary, then rebuilds itself to amplify that uniqueness into unprecedented impact.
To remove all the machine complexity that stands between humans and their ideas, creativity, and ingenuity, so YOU can truly become a better version of yourself.
That’s why I’m building an autonomous business.
It’s not about automation, it’s about evolution.
It’s about the next version of YOU, of humanity.
The autonomous business OS isn't coming - it's here.
The question is: Will you be building it, or competing against it?
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Thanks Maja
Would love to get tutorials on each! :)