Dear GTM Strategist,
AI didn’t just change how we create - it’s changing how we learn.
Few teams understood this as early, or as deeply, as Kei and Kazuki, the founders of Glasp.
From a hospital bed in Japan to 3.5M users worldwide, their story is a masterclass in what organic growth means in the age of AI:
Building for curiosity, not just clicks.
Letting small experiments go viral.
Turning human knowledge into something that lasts.
From building one of the first ChatGPT-based Chrome extensions to figuring out AI search (AEO) - everything based on a sound business strategy and understanding users’ needs.
That’s why I invited them to present their case in this week’s GTM Strategist newsletter.






