Dear GTM Strategist!
I don’t believe there is a single universal GTM scorecard everyone should follow.
But I do believe we can come up with clever templates that will help you create your single source of truth based on best practices from companies that are absolutely crushing their GTM game — and some hush-hush tips from investors :)
One of my favourite ways to come up with an ideal solution when I’m working with clients is to “imagine the perfect dashboard” for their business model… and then work backwards to build the reporting system that powers it.
While making that happen almost always requires more legwork from product, ops, and BI teams - sometimes even a data-cleaning project before we start - we should absolutely have a clear idea of what “perfect” looks like for us.
In this newsletter, we are on a mission to:
develop a great GTM scorecard template
check which are the important metrics for 2026
look at the best practices from my network
I asked some MVP GTMs in my network which KPIs…
