Dear GTM Strategist!
In my career, I had to learn about some really hard-to-understand technical fields.
Smart grids, traceability with blockchain, dRAGs and RAGs, autonomous driving vehicles, cooling systems for computers, injection molding, pharmaceutical compliance, cloud vs. on-prem system engineering, data interoperability spines, and open information exchange protocols in healthcare, and we just onboarded a new client in the forensic source science space - I think you got the picture.
How did I (Business School Grad, lover of art history and canine sports) manage to grasp the essence of these massively complex fields?
You guessed it, I did whatever it took.
I understood that my ability to do well would be compromised if I “don’t get what the company does”.
I spent hundreds of hours decoding whitepapers, listening to sales calls, attending courses and trainings, conducting lots of research, and, if I was lucky, making friends with a technical person or a product manager who was kind an…
