Rule of thumb: in early go-to-market, you should focus on early adopters.
But sometimes, breaking the rules is a great strategy.
What if you could hit the jackpot from the get-go and convince a big name to take your product or service for a spin before winning the hearts and minds of early adopters?
These Moby Dicks will give you the leverage, enormous trust boost and help attract more big clients like them… But you will have to work hard to win their trust and make it worth it for them to trust you.
(just so we’re clear, I refer to all the enterprise companies, strategically important partners and moonshots as - Moby Dicks 🐳)
Selling to enterprise eventually becomes #1 goal for most companies. It's hard (practical guide below), but it's worth it:
🤑 Bigger deal sizes (duh)
💪 Highest NRR (net revenue retention)
🏆 Social proof (mmm, those logos) helps acquisition
NRR especially becomes a game-changer in your company’s growth curve:
Obviously, it comes with downsides too:
☑️ Looong sales c…
