GTM Strategist

GTM Strategist

How to find clients for your freelance/consulting business?

From clear positioning to closing the deals

Maja Voje's avatar
Maja Voje
Aug 16, 2024
∙ Paid

Dear GTM Strategist! 

I retired.

This is me floating in a thermal lake with fellow seniors, NOT thinking about business.

Just kidding. This photo is from Heviz, the largest swimmable thermal lake in the world. The water is very warm - 35°C (95°F). More floating than swimming for us, experienced spa veterans. 

After spending a couple of days in a thermal resort, my husband, two dogs and I are off to Budapest now. 

As we are beating the heat wave, I wanted to share our “holiday chill” to answer a question that keeps on popping up from our community on LinkedIn: “How to get clients for freelance/consulting businesses?” 

Short answer: They are probably already in your phone book.

Usually, it boils down to recommendations, outbound, and some inbound. 

But since I know that you are serious readers who will not settle for that, here is my long answer: 

Working as a solopreneur for the last 15 years taught me a thing or two about getting clients. Last year, when my partner Tim and I trained over 200 f…

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