Dear GTM friend!
I hope that while you are enjoying your holiday break, you find a moment or two to reflect and strategize on your 2024 endeavors. December is a wonderful time to do that. Nature and business stop for a while, almost as a gift to our busy minds to calm down and re-evaluate our mission.
Every time that entrepreneur wishes another entrepreneur to “take a good rest during the holidays”, I smirk for a second because, for most of us, it is not a switch button.
If you are preparing your GTM strategy, launching new products or services, securing investments, and fighting to win more traction, it is stressful. And you cannot just let go and shift from 100 to zero because there are holidays.
Last week, I was working with Web 3.0 and AI teams in Serbia with Swiss EP. I was mentoring 14 teams, presented at 3 events, and worked from 8 am to 10 pm three days in a row. I wanted to give it everything because these are “my people” and we have a pretty cool science to help on the GTM t…
