Dear GTM Strategist!
LinkedIn is not just a platform. It's a gateway to success in the B2B arena and a key to securing your next investment. It's where your customers, partners, potential investors, and other stakeholders will inevitably look you up.
However, LinkedIn can also be a very cringe place:
“I used to be so afraid of public performance. Now I hit the stage 3x a week.”
“I started my company with $20. Now I have 200 people working for me.”
“Yes, Stacy. Content marketing is very important. Keep on slaying on social media.”
With all the drama, your above-average IQ may resist all the shenanigans and keep you away from the platform.
Beat the instinct. There are indisputable benefits of having a presentable LinkedIn profile and being active on the platform at least 1-3 times a week. I give this advice to all the founders in my network, and I am happy that some follow it to the T.
Congrats, Dragan, on overcoming the urge to hide from recruiters on LinkedIn and starting to build in p…
