Dear GTM Strategist!
ChatGPT reached 100 million monthly active users in January 2023, just two months after launch, making it the fastest-growing consumer application in history. (Reuters)
Such stories are outliers.
Most founders and growth strategists struggle with getting the first 100 beta users and 10 paying clients.
“Build it and they will come” simply does not work.
Entry barriers are lower than ever (no-code tools and AI), competition is fierce and the chances of becoming the next ChatGPT are slim as an amoeba. 🧫
We have to actively promote our products and bring users to them to get data, insights and initial traction to set ourselves for success. It is unlikely that they will magically go viral.
Whenever I see GTM Strategy written like this outside the e-commerce space, I get goosebumps:
“We will work with 10 influencers and invest $2000 in Meta Ads to the first 200 buyers.”
How to do better?
