Dear GTM Strategist!
Not so long ago, there was a founder with a great vision and super-shitty-scammy product who raised hundreds of millions … 🤠
Let’s get physical …
Famous founder Elisabeth Holmes raised more than US$700 million for Theranos. Their vision of "vast amounts of data from a few droplets of blood derived from the tip of a finger" could help billions of people—if the product worked.
And there is Ivan. He has 15 years of experience protecting government-grade secrets. He founded a company that provides world-class cybersecurity solutions for sensitive databases. Ivan prefers to speak about his product's features and technical robustness and shies away from using Ashley Madison-like taglines aka “Protect your secrets.” He is allergic to all that “marketing and sales fluff.”
Unfortunately, I know hundreds of Ivans with brilliant tech solutions who will probably run out of money because they do not “sell the story.”
If every big innovation needs some “hype,” does a “great story”…
