This Substack is kindly supported by Clay, a mega-tool for data enrichment for outbound used by over 100,000 go-to-market teams, including Intercom, Notion, Reddit and ActiveCampaign, as well as B2B marketing and sales agencies. You can build high-quality contact lists for outreach in minutes. Take it for a spin yourself and learn more aboututbound as one of the undervalued go-to-market motions in my interview with Bruno Estrella, head of growth at Clay (previously director of marketing at Webflow).
