90% of startups fail within a decade. It's a tough game, and in 2024 and beyond, it's only gonna get tougher because:
☑ There's never been more competition than today (e.g. in Martech, we went from 150 vendors in 2010 to 11,000 in 2023)
☑ The act of building is not a moat and it's never been easier to copy products (launching a startup costs $3,000 on average)
☑ Customer acquisition costs have more than doubled in the last 3 years (128% increase in SaaS)
☑ VC funding has dried out and we're moving to sustainable growth (thank god)
Go-to-market has always been a key element of success of a business (duh).
As Peter Drucker puts it:
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”
Well, guess what - marketing (go-to-market) has become even more important today. It's really your last true competitive advantage.
If all this rings the alarm in your mind... You may be interested in the GTM Strategist B2B Bootcamp that Ognjen Bošković and I will be hosting in February.
It's based on my 6x Amazon bestseller, GTM Strategist, and consists of 4 key areas we'll go through to ensure 2024 is your best year ever (against all odds!):
✅ Week 1: Customer research & finding your ideal target segment
✅ Week 2: Positioning & messaging
✅ Week 3: Pricing, packaging & offering
✅ Week 4: Building a sustainable growth engine
We're putting our combined 15 years of experience (working with Google, Heineken, CXL, Convert, Miro, Amplitude and a dozen more brands) at your disposal for a full month (and some more after), and we'll make sure you get the best possible start of 2024 and end the year with unprecedented growth.
You can book a quick call with me if you’re on the edge and want to know more about the program. Or if you’re ready, just send an email to grow@majavoje.com and I’ll follow up with the next steps.
Seats are limited and 75% of them are already sold out, so there's legit scarcity/urgency.
Jump in and happy 2024!
📘 New to GTM? Learn fundamentals. Get my best-selling GTM Strategist book that helped 9,500+ companies to go to market with confidence - frameworks and online course included.
✅ Need ready-to-use GTM assets and AI prompts? Get the 100-Step GTM Checklist with proven website templates, sales decks, landing pages, outbound sequences, LinkedIn post frameworks, email sequences, and 20+ workshops you can immediately run with your team.
🏅 Are you in charge of GTM and responsible for leading others? Grab the GTM Masterclass (6 hours of training, end-to-end GTM explained on examples, guided workshops) to get your team up and running in no time.
🤝 Want to work together? ⏩ Check out the options and let me know how we can join forces.