Dear GTM Strategist!
Every quarter, I analyze my list of 20-50 content creators to derive my insights for what is expected to work on LinkedIn, and this time, I want to share the most important insights from my analysis with you.
This analysis takes approximately 14 days to conduct. I spend the most time analysing the posts and trying to learn from them. I have tried AI-enabled analysis, but it has limited cognition in image analysis, and I learn more if I stare at those posts, trying to figure out what’s in it for me.
If you are thinking - “Maja, how on earth do you get time to do this?” - the answer is: because it matters to me.
Why:
LinkedIn's algo is changing all the time, and you and I have to keep on top.
I read general LinkedIn algorithm studies, and they are great for a general understanding of what is going on, but lack tactical insights for my specific vertical.
Some hard NOs for me on LinkedIn - overrevealing personal life, trash motivation posts, vanilla general knowledge carouse…
