Dear GTM Strategist,
A technical founder I coach said it beautifully:
“I hate OKRs.
They work.”
But first, what are OKRs?
From The Go-To-Market Strategist by Maja Voje:
OKRs (Objectives and Key Results) are a simple goal-setting system that helps teams align around what matters most and measure progress clearly.
“Objectives are qualitative, directional goals. Key Results are specific, measurable outcomes that indicate whether progress is being made toward the objective.”
Here is a quick example by a PLG company to illustrate how they are done:
A recent study by Steven Macdonald, founder of OKRs Tool (n=200 startup founders), showed that startups that have OKRs:
68% of startups hit $1M ARR faster
39% saw impact in 1–3 months
42% hit their goals regularly
89% wish they had started earlier
But the devil’s in the details.
Setting them up is the “easy part”.
Sticking to them makes the real difference.
5 tactics to make OKRs work for you
Most teams wait too long to take goal-se…
