Hey GTM Strategist!
This is my first Substack post, and we’ll kick it off with a strong topic - building your strategy for 2024.
It’s December and by now you should have 2024 planned out. But if you don’t… believe me, you’re not alone.
I literally just got a very concerned email from one of the founders that I will be working with next weekend through one of my favorite partners, The Swiss Entrepreneurship Program (Swiss EP), and the email reads as follows:
“We are launching a new version of the platform this Friday and I am embarrassed to tell you that we still have not set up the GTM Strategy for 2024.”
My response:
“The launch is a tunnel vision. We will do everything that is mission-critical to get there. But it is a great time to do it in early December, to have a firm plan of what is a priority in January, and to hop on the business train as soon as possible.”
We finally agreed that at our session next week, we would reverse engineer her objective to generate €75,000 Monthly Recurri…
