Never put the word growth hacking in your pitch deck.
It is not a dirty word, but it is very unlikely that investors will say shut up and take my money.
Last week I was working on a pitch with one of my teams that are seeking for an international investment ATM and their Go-To-Market slide looked promising:
Priority #1: Content marketing & SEO (50% of activities)
Priority #2: LinkedIn and X thought leadership (20% of activities)
Priority #3: Cold outbound (10% of activities)
Until I have seen …
Priority #4: Growth hacking (20% of activities)
Wait, what?
You mean experimentation? Building growth loops or product-led growth?
What on earth is growth hacking doing in your pitch deck?
There are no silver bullets
Don’t get me wrong. I like experimentation. I love moonshots.
I am also a co-instructor of the best-selling Growth Hacking course on Udemy.
But working with trusted investors to try to create a GTM Fund (one of the most important goals for 2024) made me realize that this will make them tic…
