Dear GTM Strategist!
Since many of us are plotting new products and services for 2025 🤠, I felt this would be a great opportunity to discuss business strategy pragmatically.
In this post, you will learn how to apply the One-Page Endgame (OPE) canvas created by Wes Bush, author of The Product-Led Playbook, to your business. The process includes 3 steps:
Define ICP and the core assumptions around it
Select 3/15 moats to create an unfair competitive advantage
Create plans (yearly/monthly/quarterly) to achieve your endgame.
The OPE canvas was purposefully created for product-led companies. I have used it for a new product I am developing and tested it with three consultants in January - founders loved it.
I am a fan of OPE for these reasons:
It is ICP-centric, and most of us win by playing narrow before we can play big time.
OPE dives into the concept of moats 🏰- how you create a defensible competitive advantage for your business.
It has a tactical component as it invites you to craft yearly, qua…
