Dear GTM Strategist,
Einstein said that the definition of stupidity is doing the same things again and again and expecting different results.
My message this week is that playing safe in GTM will not get you far.
I get it—there are so many things to do, and it is easy to get caught up in the busy work.
But if you want to unlock the next business milestone, “playing safe” will only get you that far.
As you are making the final tweaks and prioritization for your Q2 GTM Strategy, ask yourself how many high-leverage opportunities you are pursuing in the next quarter.
I like to call them moonshots.
I first became interested in “moonshots” when I interviewed the previous Head of Growth at Foreo Sweden, Ignas Gee. For all the guys reading this: Foreo is a 9-figure e-commerce beauty brand and Ignas was their first marketer, aka GTM Strategist. The beauty industry is very competitive, and the survival rates for new brands are very low. Ignas explained that tweaking performance and email market…
