Product-Market Fit is a Moving Target 🎯

Sometimes it moves fast, sometimes it moves slow

Dear GTM Strategist!

This edition of our Substack is dedicated to the holy grail of go-to-market: finding Product-Market Fit (PMF) and successfully crossing the chasm, which over 95% of innovation will not. 

It is best to learn from those 5% who have gone through the journey. 

Let’s hear it from Enzo Avigo, CEO at June.so 

In the latest episode of the GTM Strategist Podcast, I interviewed Enzo Avigo. 🎙

Enzo previously worked as a Product Leader at Intercom, N26, and Zalando SE. 

He co-founded a next-generation analytics platform for B2B SaaS businesses June.so, which became a smashing success on Product Hunt and they were also admitted to Y-Combinator. 

Enzo has many interesting PMF lessons to share with you: 

• In saturated categories such as analytics, martech, logistics and CRMs with long and complicated onboarding cycles, trust takes long to build. This is why it is essential to launch with a product that really delivers on customers’ expectations. To learn that, we need to do a lot of cus…