Dear GTM Strategist!
Ah, would it not be wonderful if someone else would do sales, development, and marketing instead of you?
It can happen. Welcome to the wonderful universe of partnerships.
This is why I feel it is important to have this conversation right now:
2024 has been very volatile for many businesses on my radar:
E-commerce friends complained that the honeymoon period of Meta advertising is over with recent privacy settings changes.
B2B companies that rely on outreach and email marketing saw open rates from hell with the deliverability changes at email providers.
Service providers complained that clients are becoming very conservative and careful when making new deals, and the sales cycles are much longer.
And I was thinking: OK, if these are the challenges - what is the solution?
I reverse-engineered my portfolio companies that are up for great Q1 results, and I was surprised to realize that most of my “winners” have strong communities, email lists, durable content engines, e…
