As the renaissance of AI makes entry barriers as low as ever and robbs established companies out of product-market fit, it is more important than ever to learn GTM from companies that have made it “against all odds.”
Meet Tally - the simplest way to create forms for free. In four years, they acquired 500,000 users worldwide and reached $160K in Monthly Recurring Revenue (MRR) in a rather crowded space of SurveyMonkey, Typeform, Google Forms etc.
I found their story refreshingly relatable since the cofounders are a couple (I work with my husband too), the company is registered in Belgium 🇧🇪 - there is hope for EU tech 🤠, the company bootstrapped a team of 4 experts, not another Harvard alum, prev Data Scientist at Meta Silicon Valley investment-backed wunderkind.
How cool.
But you are here to get tactical. What can you learn from Tally’s journey?
In this Substack post, we will deep-dive into some of their go-to-market secrets behind their beautiful 🏒 growth …
