Dear GTM Strategist!
Every week, I talk to 20+ entrepreneurs, VCs, consultants and business ecosystem leaders. There is one question that I ask at the end of every call:
“What is the hardest thing in your business?”
And lately, the most frequent answer to this question has been growth.
Budgets are getting tighter, uncertainty is suffocating investments, and AI has accelerated the law of diminishing returns, eroding ROI on channels and tactics that used to work very well.
Getting something to work is harder than ever.
Scaling something exponentially more so.
Not to be too pessimistic, whenever business seems stuck, I like to return to the essentials: are we purposefully solving the problem and have a system that enables us to learn, or are we scattering experiments all over the place in hopes of hitting the jackpot?
I invited Andrew Capland, PLG advisor who helped over 50 teams , from early-stage startups to $100M+ SaaS companies, including Copy.ai, Sprout Social, Pendo, Lusha, and Wistia to …
