GTM Strategist

GTM Strategist

The Hidden Barriers to AI Adoption

And 4 examples of how to overcome them

Maja Voje's avatar
Maja Voje
Mar 14, 2025
∙ Paid

You and I live in a bubble, my friend. We feel like it is almost “AI or die” at this point, but here is the reality:

83% of companies prioritize AI in their strategy, but only 20-30% use it daily (source). That’s a massive gap. Why?

The gap between ambition and execution is massive, and it’s not due to a lack of technology—it’s about people.

To make this paradox more relatable, here are some of the arguments I have heard while ear-dropping to customer interviews, usability tests, and sales demos of my teams (with fine intentions to make their landing pages, sales decks, and sales scripts better):

  • “Will this AI voice agent sound like a robot?”

  • “I don’t understand how it is doing what it is doing, and that scares the s*** out of me.”

  • “What if this AI SDRs spams my LinkedIn with generic messages and I get restricted from LinkedIn?”

  • “This AI could literally replace 5 people in the existing process. How can we make them use this solution, if they know that one day could replace them?” - and my fa…

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