I often get asked about LinkedIn ads as a GTM motion. For help, I turned to Karola Karlson, growth strategist and author of Marketing Fix newsletter & blog. Over the past 10 years, Karola has built the global marketing team at Bolt, advised 50+ brands on growth, and managed 6-figure Meta and LinkedIn campaigns. Check out her free Figma library with 155+ LinkedIn ad examples.
In this article, Karola will cover:
The right timing to consider LinkedIn ads
B2B brands running 5,000+ ad creatives on LinkedIn
The 12-week experiment to go from 0 to positive ROAS
Creative strategies for top- and bottom-of-funnel ads
Screenshots of exceptional B2B ads for inspiration
