There is a secret behind all 400+ launches that I was a part of
Radical focus. 🎯
The most dangerous animal in the go-to-market valley is a crocodile that eats 95% of innovations that fail to create a critical mass of adoption to cross the chasm. 🐊
The best way to escape the crocodile is to carefully choose your terrain to win (market and early adopters) and do what is mission-critical to create value for them (product), inform them that you get the job done for them (positioning, growth) and capture some of the value added (pricing) to secure your lifeline.
Let’s face it: If you are a small team, it is unlikely that you can have a shoulder-to-shoulder encounter with industry giants who have more resources - budget and human resources.
You need to carefully choose your terrain and attack swiftly and fiercely where you have a fair fighting chance.
Usually, that is in an underserved niche.
You win it by using a radical focus on serving your selected audience better than anyone else can.
Do less, but do it very intentionally and obsessively.
That applies to channels, audiences, offers, and selected growth levers. To implement this, you can use no-code tools like Userpilot.
Let’s start February with a case study of my recent mega-successful book launch. In its first week, it became a best-seller.
My friends from Userpilot invited me to share most of these lessons at a joint webinar Go-to-Market Strategy Guide for B2B SaaS Companies
on February 1st at 17:00 CET.
I will show you examples and specific data on how:
To find an optimal target audience using experimentation and do better positioning to improve conversion to trials and waitlist
How to work “within the price limits” in saturated categories while not leaving too much money on the table
Why vanity badges such as best-sellers are critical for creating leverage on platforms
How to create an organic demand generation program that resulted in 1,000,000 organic impressions on LinkedIn and accounted for 70% of our sales
How do you ease your way to the market using growth loops and leverage?
Sounds good?
There will be plenty of time for your questions as well.
🤔 “But Maja, I do not want to launch a book.
We are a tech company.”
Darling, you have an even better fighting chance if I can do it with “a piece of paper” on a massively competitive marketplace such as Amazon. Since then, I have tested the same principles on 50+ SaaS companies, and they work like a charm.
Are you with me?
Sign up today.
It is free.
Are you ready to dive deeper and work on your Go-To-Market strategy and execution?
Discover my solutions that support your journey from launching to scaling:
🛰️ Explorer: Understand Go-To-Market and develop a winning GTM plan.
Get best selling GTM Strategist book + 20 frameworks (workshops) + online course ($47). Tested by 6500+ companies🚀 Doer: Leverage the 100-step GTM Checklist tested on 650+ launches with templates (emails, launch plans, posts, landing pages), which will guide you from getting ready to launch to an impactful launch and scaling stage.
Get the Checklist ($97)💫 Leader: Guide your team to successfully choose ICP (target market), pricing, positioning & selection of best GTM Motion (channels, tactics). GTM Bootcamp includes 6 hours of applicable videos from top experts.
Get the Bootcamp ($197)🏆 Ready to win: Tackle the most pressing Go-to-Market issues such as selection of ICP, positioning, how to get customers, build teams and select proven ways how to go to market. Book a 90-minute hands-on consultation with Maja, get personalized guidance, a Miro board, and reliable vendor contacts for further work.
Book here for $500
