Your product is genius. The market would have to be stupid to reject the offer.
And yet, that still happens.
Here’s a real story from the trenches:
I was working with a team last week, and they worked like crazy.
It was intense. They did everything by the book, and still, the market “did not get it”.
400 people in the pipeline - zero sales. Why?
Is it December, and should we just relaunch in January?
Did anyone complain about the offer and the price?
Maybe they needed to understand more benefits - what’s in it for them?
Their plan was to outwork their way to product market fit. So I had to put a hard stop on the project because that never works.
The solution is never to do more, but to go back to the basics.
If the early signals during your launch are not looking good, you most likely have:
A product problem
A target segment problem
Always go back to this PMF cycle visual and find where you are in it:
You’ll be tempted into thinking that you have a:
Pricing problem (too expensive!)
Tactic problem (…
